My belief is a good brand is defined by its positive and relatable experience with its customer. My passion is to make these experiences more authentic and equitable. With 15+ years of blended experience in experiential marketing and entrepreneurship, I offer a relevant/intimate perspective in prioritizing and implementing comprehensive marketing strategies, consistently adding value to organizations to achieve objectives and grow revenues. I am looked to by my colleagues and friends when a problem needs to be solved, no matter how creative or practical the solution needs to be. I'd love to do the same for you.
Business Development Specialist Oct. 2022 - Dec. 2022
Collaborated seamlessly with cross-functional teams to deliver Agency’s reputable best-in-class pitch/RFP response.
Generated accurate and reasonable RFP budget estimates.
Proactively drove growth by delivering exceptional customer service.
Sr. Program Manager/Contractor May 2022 - Oct. 2022
Resourcefully served in hybrid client service/executive producer role, managing and facilitating deliverables including action plan, communications, production, and budget, exceeding client's expectations.
Actively and effectively managed all event logistics, vendors, producers, and onsite teams throughout event lifecycle – planning, onsite, and post.
Owner/Manager Nov. 2003 - Dec. 2021
Founded, marketed, and managed e-commerce and chic 2000 ft2 warehouse brick-and-mortar generating $100K+ YOY for over 15 years with an average 75% ROI.
Developed and executed scaled integrated marketing and influencer strategies, events, and experiences driving traffic, sales, data capture, and new customer acquisitions.
Optimized e-commerce utilizing conversion tactics, software, and trending content to boost click-through (25%+) and conversion rates (2%).
Initiated cross functional collaborations increasing brand footprint, driving sales, reducing cost, and capturing impactful social content.
Owner/Manager Dec. 2016 - June 2018
The SPACE @ DANEVINTAGE
Introduced and operated secondary business, the SPACE @ Dane Vintage, capitalizing on cost-sharing, expanding combined monthly revenues 50% over traditional retail.
Interfaced venue management software increasing market scale and savings of 25% + per booking versus a traditional booking system.
Drove sales incorporating peer-to-peer booking platform increasing event revenues 125% MoM.
Projected client-first philosophy through personalized customer experience; menu of full-service amenities; and anticipating/resolving critical concerns, resulting in 5-star feedback.
CO-PRODUCER/PROJECT MANAGER Mar. 2017 - May 2017
The SPACE @ DANEVINTAGE
PROJECT: ROUSE THE SHOW | Immersive visual arts and fashion event
Partnered to create and curate private visual art and fashion event, delivering community, brand, and fiscal impact through cultural engagement, immersive brand experience, and premium pricing.
Drafted and produced marketing plan, copy, and event website; assisted sourcing talent; and co-led team of volunteers to deliver/provide an organized, safe, and memorable event experience for attendees.
OWNER/PROJECT MANAGER Oct. 2014 - Jan 2015
PROJECT: DANE VINTAGE Holiday Pop-Up | Curated seasonal brick-and-mortar showcasing modern vintage apparel and artisan collections.
Initiated strategic seasonal plan elevating brand image and revenue constructing experiential holiday pop-up store; facilitated project tasks from concept to completion; construction, inspection, and fulfillment, generating 300% sales increase in 6+ weeks.
Hired, trained, and supervised sales staff and part-time contractors to cultivate customer experience, improving sales and inventory turnover.
Formulated inclusive marketing and advertising strategies benefiting from high visibility location, community engagement, and originality, effectively accelerating sales turnover.
Account Supervisor April 2002 - July 2003
Promoted to oversee key RJ Reynolds program leading team of four responsible for project oversight, task delegation, and deliverables while managing program inventories (kept optimal loss to .0005%.) and analytics to provide recommendations to client.
Collaborated with Director and HR to define program objectives, warp-speed milestones, and recruit, hire, and train more than 200 national field staff.
Sr. Account Executive June 2000 - April 2002
Assigned client-facing accounts (Alize’/Chivas Regal/Newport) demonstrating high level of technical and operational competencies; organized and executed events, directed logistics, negotiated contracts, and recruited and trained brand ambassadors in hard and soft proficiencies resulting in positive consumer interactions raising brand awareness and sales, impressing management, and growing company revenue.
Exemplified a strong sense of teamwork, fulfilling extemporaneous needs from company’s rapid expansion while accomplishing client obligations.
Marketing Supervisor (remote)
Creative agent, spokesperson, and company liaison. Communicated company mission through experiential and relationship marketing strategies. Identified and grew relationships with relevant business associations and civic groups. Coordinated all logistics including sponsorship opportunities, securing key local events for signage and collateral distribution. Conceived and employed guerilla tactics at appropriate high traffic venues building brand awareness.
Developed and managed project plans for blue chip clients, including the AT&T One Card and Citibank. Regularly coordinated all event, meeting, and trade show logistics, including negotiating and securing venues, permitting, swag/promotional materials, hiring and training staff in multiple markets (domestic and international). Exceeded quotas on a consistent basis. Reported directly to the President and Vice President.
Field Representative (remote)
Entrusted to manage and execute Coca Cola’s “Get Caught Red Handed” incentive program in populated tri-state area (PA/NJ/DE).
Masters of Business Administration (MBA)
Digital Marketing, Entrepreneurship and Strategic Innovation
Expected Graduation December 2022, current GPA 4.0
Bachelors Degree, International Business & Marketing
March 2022 - present