RESUME

 
Professional ​
info​​

My belief is a good brand is defined by its positive and relatable experience with its customer. My passion is to make these experiences more authentic and equitable. With 15+ years of blended experience in experiential marketing and entrepreneurship, I offer a relevant/intimate perspective in prioritizing and implementing comprehensive marketing strategies, consistently adding value to organizations to achieve objectives and grow revenues. I am looked to by my colleagues and friends when a problem needs to be solved, no matter how creative or practical the solution needs to be. I'd love to do the same for you.

Work
experience
DANEVINTAGE.COM
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Owner/Manager                               ​Nov. 2003 - Dec. 2021

 

  • Founded, marketed, and managed e-commerce and chic 2000 ft2 warehouse brick-and-mortar generating $100K+ YOY for over 15 years with an average 75% ROI.

  • Developed and executed scaled integrated marketing and influencer strategies, events, and experiences driving traffic, sales, data capture, and new customer acquisitions.

  • Optimized e-commerce utilizing conversion tactics, software, and trending content to boost click-through (25%+) and conversion rates (2%). 

  • Initiated cross functional collaborations increasing brand footprint, driving sales, reducing cost, and capturing impactful social content.

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Owner/Manager ​                            Dec. 2016 - June 2018

The SPACE @ DANEVINTAGE

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  • Introduced and operated secondary business, the SPACE @ Dane Vintage, capitalizing on cost-sharing, expanding combined monthly revenues 50% over traditional retail.

  • Interfaced venue management software increasing market scale and savings of 25% + per booking versus a traditional booking system.

  • Drove sales incorporating peer-to-peer booking platform increasing event revenues 125% MoM.

  • Projected client-first philosophy through personalized customer experience; menu of full-service amenities; and anticipating/resolving critical concerns, resulting in 5-star feedback.

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CO-PRODUCER/PROJECT MANAGER Mar. 2017 - May 2017

The SPACE @ DANEVINTAGE

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PROJECT: ROUSE THE SHOW | Immersive visual arts and fashion event

  • Partnered to create and curate private visual art and fashion event, delivering community, brand, and fiscal impact through cultural engagement, immersive brand experience, and premium pricing.

  • Drafted and produced marketing plan, copy, and event website; assisted sourcing talent; and co-led team of volunteers to deliver/provide an organized, safe, and memorable event experience for attendees.

 

OWNER/PROJECT MANAGER              Oct. 2014 - Jan 2015

 

PROJECT: DANE VINTAGE Holiday Pop-Up | Curated seasonal brick-and-mortar showcasing modern vintage apparel and artisan collections.

  • Initiated strategic seasonal plan elevating brand image and revenue constructing experiential holiday pop-up store; facilitated project tasks from concept to completion; construction, inspection, and fulfillment, generating 300% sales increase in 6+ weeks.

  • Hired, trained, and supervised sales staff and part-time contractors to cultivate customer experience, improving sales and inventory turnover.

  • Formulated inclusive marketing and advertising strategies benefiting from high visibility location, community engagement, and originality, effectively accelerating sales turnover.

 

 
MARKETING CONNECTIONS | CHICAGO, IL
Account Supervisor                        April ​2002 - July 2003  

  • Promoted to oversee key RJ Reynolds program leading team of four responsible for project oversight, task delegation, and deliverables while managing program inventories (kept optimal loss to .0005%.) and analytics to provide recommendations to client.

  • Collaborated with Director and HR to define program objectives, warp-speed milestones, and recruit, hire, and train more than 200 national field staff.

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Sr. Account Executive                    June 2000 - April 2002

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  • Assigned client-facing accounts (Alize’/Chivas Regal/Newport) demonstrating high level of technical and operational competencies; organized and executed events, directed logistics, negotiated contracts, and recruited and trained brand ambassadors in hard and soft proficiencies resulting in positive consumer interactions raising brand awareness and sales, impressing management, and growing company revenue.

  • Exemplified a strong sense of teamwork, fulfilling extemporaneous needs from company’s rapid expansion while accomplishing client obligations.

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BRIGHTOPTIONS.COM
Marketing Supervisor (remote)

 

Creative agent, spokesperson, and company liaison. Communicated company mission through experiential and relationship marketing strategies. Identified and grew relationships with relevant business associations and civic groups. Coordinated all logistics including sponsorship opportunities, securing key local events for signage and collateral distribution. Conceived and employed guerilla tactics at appropriate high traffic venues building brand awareness.

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CAMPUS DIMENSIONS INC.
Marketing Coordinator  

 

Developed and managed project plans for blue chip clients, including the AT&T One Card and Citibank. Regularly coordinated all event, meeting, and trade show logistics, including negotiating and securing venues, permitting, swag/promotional materials, hiring and training staff in multiple markets (domestic and international). Exceeded quotas on a consistent basis. Reported directly to the President and Vice President.

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MOMENTUM WORLDWIDE
Field Representative (remote)  

 

Entrusted to manage and execute Coca Cola’s “Get Caught Red Handed” incentive program in populated tri-state area (PA/NJ/DE).

Skills

 

ENTREPRENEURIAL

CREATIVE STRATEGY

ANALYTICAL

CRITICAL THINKING

PROBLEM SOLVING

DECISION MAKING

COLLABORATION

FLEXIBILITY

 

MARKETING

CONTENT CREATION

INTEGRATED MARKETING

EXPERIENCTIAL

MULTI-TASKING

 

MANAGEMENT

COMMUNICATION

ACTIVE LISTENING

PLANNING

ORGANIZING

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RETAIL

STORE DESIGN

VISUAL MERCHANDISING

SPONSORSHIP

RELATIONSHIP MARKETING

CUSTOMER SERVICE

SALES

OPERATIONS

 

ONLINE RETAIL

RETAIL BRANDING

BRAND DEVELOPMENT

DIGITAL MARKETING

SOCIAL MEDIA

ADVERTISING

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PRIVATE EVENTS

EVENT PRODUCTION

EVENT PLANNING

EVENT MANAGEMENT

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Education
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University of Illinois  |  Gies College of Business
Masters of Business Administration (MBA)
Digital Marketing, Entrepreneurship and Strategic Innovation
Expected Graduation December 2022, current GPA 4.0
 
Temple University  |  Fox School of Business & Mgmt

Bachelors Degree, International Business & Marketing

Cum Laude

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